Bread, Mayo, Turkey, MAILING LIST!
In the U.S., I can’t speak for abroad, most likely if
your grocery store offers it, you’ve signed up for the
“cash back” card, the little card they scan to “save you
money.” But what did that little card really accomplish
for the store?
It gave them access to YOU! Now, whenever they have a
special or send out coupons, etc., they are free to
contact you via the postal service. What a great, silent
business tool!
My good friend Raymond McNally of RTD Websolutions,
http://www.mywizardads.com/RD/RTD.htm recently compared
online marketing to visiting a grocery store. Forget
what you came there to BUY, there’s more at work here
then meets the eye.
The “outside the box” world has been doing this a long
time – collecting names, addresses, phone numbers for
contacting, and then staying in contact with, their
potential market.
So is online any different? No, it is not.
I’m still amazed when I visit many websites that the
owner has no method in place to collect my name and
email address. Hey, I’m stopping by, maybe not buying
right now, but in a second I’ll be gone. Shouldn’t
you make the attempt to see if I’ll give you permission
to contact me? Believe me, if you are letting those
surfers slip out the door without even asking them for
their permission, you are wasting traffic!
And it’s so simple to set up! Just choose any free
or paid autoresponder, my personal favorite is
http://www.mywizardads.com/RD/PF.htm, follow the setup
screens (see next paragraph), copy the code into your
HTML webpage, upload it to your site, and presto! you’re
on your way to creating a mailing list of potential
customers. And the autoresponder is virtually a self-
maintaining program. Subscribes and unsubscribes process
quickly and quietly, the work is done for you!
While in your autoresponder program, go to the “create
your messages” portion and insert your follow-up series.
Schedule your first mailing for the next day, and then
a follow up to that one say 5 to 7 days after, etc., and
send them your first quick, “Hi, thanks for dropping
by my website! If you have any questions…” This also
allows you free access to put into the follow-up some of
those great program and product links you’d like them to
purchase (the famous “backend” sale). Just don’t forget
to always include an unsubscribe link in every mailing.
Do take the time to create your own “grocery store scanner
card.” Get your visitor’s information! See what creating
a mailing list and following up on your visitors can
do for you!
© Theresa Cahill – All Rights Reserved. Feel free to distribute this article. Please keep it intact and with the resource box included below.
ABOUT THE AUTHOR:
Theresa Cahill, a two decade veteran of marketing, is the owner of http://www.mywizardads.com and invites you to take a look at the services of MWA and download fr.ee helpful information and more at http://www.mywizardads.com/sitemap.html