Bill Blass Fashion Brand Ventures into Eyeglasses
Known for precise construction and giving great attention to detail, the Bill Blass look is classic, polished, and a red carpet must have. The design house is hoping that this same formula will work for their latest endeavor Bill Blass eyeglasses. This new line of prescription eyewear is available to mass audiences that may not have had access to the brand before. Typically reserved for the fashion elite, the new line of Bill Blass eyeglasses are meant to give you the feeling of high style everyday.
Known as an innovator and fashion pioneer, Bill Blass has undoubtedly left his mark on the fashion world. Dating back to the 1970’s, Bill Blass was able to cultivate a loyal following of A-List celebrities and socialites. With a reputation for being a ladies man, Bill Blass was able to use his charisma as a sales tool. Seducing the likes of Jackie Kennedy and Candice Bergen, Bill Blass was able to make ensure a following of loyal red carpet royalty.
Although it is unclear whether the Bill Blass line will make the Fashion Week runway shows this fall, the accessories aspect of the organization proceeds to bloom with this new collection of prescription eyeglasses. The Bill Blass name and reputation alone should be enough to keep the label afloat and permit the accessories branch to thrive for many years to come.