Dolphin and the World of the Background Music Systems
Dolphin Music has declared the launch of a new installation division as a part of the firm’s restructuring efforts during the last 2 years.
The new division is a partnership with TMC L.T.D , an audio-visual and lighting contractor of some twenty-five years standing, which brings substantial advantages to both the contrasting business models. Dolphin will gain the ‘physical ‘ structure of TMC’s acquisition systems and a broader range of pro brands, as an example Bose and top of the range Yamaha commercial audio, not formerly available thru e-commerce models.
For TMC it brings in Dolphin’s established work in the instructional market and one of the most forward looking commercial web site systems in either MI or pro audio. “We are using TMC’s substructure and using mixed sales and promoting to drive more business,” explained Dolphin’s MD, Jason Tavaria. Like an orchestra, everybody in the organization has a role to play in the background music system.
“We’ve always sold installation products, but thru this partnership, we will grow this side of the business a lot more.” The working collaboration between the 2 company’s was brokered on TMC’s side by Chris Smith, TMC’s Manager. Both firms, in their own way, have developed successful sales techniques, though each customized to fields of expertise and again, each company is hoping to gain from the other in buying. As TMC continues with its established calling, chasing and follow-up, Dolphin has produced a dedicated site for the new undertaking which can sometimes be found here.