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There is a wealth of information about seo to be had at Hobo – check it out.

Visitors who subscribe to the hobo seo blog also get a bonus – 2 free ebooks – Google Search Engine Optimisation for beginners and a Linkbuilding guide for newbies. Here’s a bit from the website: S.E.O. is many things, it’s an art and it is a science.

Google SEO is creative and it’s technical. It’s logical, parasitic and opportunistic. The aim of Google search engine optimization is to maximise targeted sorts of valuable traffic to a web site from search engines by improving the visibility of said website in Google organic or unpaid SERPS.

A fast induction to Search Engine Optimization by the experts at Hobo SEO Glasgow…..

1. Continually Think about Google’s Webmaster Pointers!

2. Google Rule change once in a while – keep up to date with them!

3. Onsite, be squeaky clean with SEO! There are various seo techniques to avoid!

4. Don’t hide text or links, don’t keyword stuff

5. Do not look to ‘fool’ Google – why not provide Google what it needs?

6. Don’t assume your smarter than the folks at Google HQ .

7. Bear in mind each algorithm was an idea 1st

8. Think sort of a Google engineer, what are they trying to achieve? And why?

9. Google Webmaster Guidelines can be interpreted differently however ignore search engine SEO guidelines at your own peril

10. You do not want to pay money to anyone to induce listed in Google – it’s totally free to be listed

11. To get into Google, you only want another web site to link to yours

12. Google desires to perceive it’s a full link to include you in it’s database (index) of internet sites

13. You’ll be able to submit your web site to Google, however I suppose it’s pointless – I have never used this method

14. Some seo firms charge for ’submission’ to Google and different search engines – I would not trouble

15. Be wary – SEO can be a mysterious business – guarantee you do not get scammed by unethical seo corporations

16. Domain authority is among the foremost important ranking factors in SEO

17. To rank in Google for a keyword your site desires to possess online business or domain authority

18. Other real websites need to link to your web site if you would like your rankings to improve

19. You cannot fake authority, but you can grow Google authority over time

20. Well known sites as an example could rank in the high ten for anything – a replacement domain cannot!

21. The aim of your seo is to make a sensible website known in it’s industry as a resource Hobo is a SEO group near Glasgow in Scotland. A builder of Wordpress, Joomla and other types of content websites and with a specialist team targeted on Google search engine optimisation, Hobo conjointly has one in every of the foremost popular SEO recommendation blogs in the UK, with over 50,000 guests a month and over 7,500 regular subscribers reading the close to daily advice on how to push your website online.

Not many web master take the time to use a robots.txt file for their website. For search engine spiders that use the robots.txt to see what directories to search through, the robots.txt file can be very helpful in keeping the spiders indexing your actual pages and not other information, such as looking through your stats!

The robots.txt file is useful in keeping your spiders from accessing parts folders and files in your hosting directory that are totally unrelated to your actual web site content. You can choose to have the spiders kept out of areas that contain programming that search engines cannot parse properly, and to keep them out of the web stats portion of your site.

Many search engines cannot view dynamically generated content properly, mainly created by programming languages, such as PHP or ASP. If you have an online store programmed in your hosting account, and it is in a seperate directory, you would be wise to block out the spiders from this directory so it only finds relevant information.

The robots.txt file should be placed in the directory where your main files for your hosting are located. So you would be advised to create a blank text file, and save it as robots.txt, and then upload it to your web hosting to the same directory your index.htm file is located.

Here is examples of the use of the robots.txt file:

To block out a directory in a robots.txt file, such as a subdirectory for your online store called /store/ you would do the following:
Disallow: /store/

Another example to block out your stats directory:
Disallow: /stats/

You may also want to disallow individual files that you do not want searched by the search engines. For example you dont want search.php to be parsed by the Search Engines. To do this you type in the following on its own line:

Disallow: /search.php

Following the rules outlined and creating the robots.txt file, you will keep search engine spiders out of unwanted files and directories, and letting them go through the important files to see what your web site is all about!

Michael Kralj is owner of Emenki Web Solutions and Domains at Retail. Emenki Web Solutions are web site designers and programmers based in Hamilton, Ontario, providing businesses with an informative and strategic approach to establishing an online presence on the web.

Please visit Emenki Web Solutions & Web Design in Hamilton, Ontario on the web http://www.emenki.com

Please visit Domains at Retail – Cheap Domain Name Registration on the web: http://www.domainsatretail.com