The Internet Diversion Portal

Short Format Video Commercials Can Be Excellent when Marketing Your Business

April 6th, 2009

In the present day, as a lot of firms & directors are looking at online video websites as places to post content to grab the notice of their clients, it is key to appreciate the key benefits of using online video promotion channels.

Here are a few necessary bits & pieces you have to understand previous to you beginning to publish corporate videos on web video sites.

All the time try hard to use promotional videos that offer valuable information to your customers – Some business people mistakenly think you can merely place any kind of advertisement on a video portal, but nothing could be further from reality. All videos should deliver some useful content to the desired market, or start topic of discussion.

Undertake some market research on the video portals prior to you posting your first video – It’s a good suggestion to allot some considerable amount of time putting your market’s main keywords into Google, in an effort to discover what related corporate videos are at this time on the Web. Then make sure you have noted down the profile names of the most important users in your area. Perhaps later on you can partake in a joint venture or have some kind of relationship with these users.

Keep in mind that each video site has a community built into it – You are advised to respect the other members & it is suggested that you distribute positive remarks about your rivals’ videos. Essentially you need to be a member of the community, supplying opinion, ideas etc. And only then must you think of being a marketer and start to distribute your own 1 and services. Vidify is a video production company that focuses in producing short format Internet videos for local independent SMEs.

Commit yourself to producing quite a lot of videos – You ought to have an obvious strategy for creating & distributing quite a lot of corporate videos. If not, your profile page on the video portals will look bare if it just has one video on view. So, make extra time planning the making of a number of short format corporate videos, rather than only one lengthy video.

Online video marketing is one of the most effective and fastest methods of advertising your business right now.

The Golden Hour

June 28th, 2008

During a conversation earlier today, a formerly svelt young lady said that she had given up on the idea of exercise, because to have a body worth the trouble, it would take three or four hours a day.

Novice writers complain that in order to build their careers, it would take six or seven hours a day…so what is the point!

And more times than I could count, stressed-out acquaintances have said that they would love to meditate, but “don’t have the time.”

It is time we explode these falsehoods. The truth is that misconceptions like the above can completely steal your chances for health, happiness and success.

The truth is that you can get started on a fantastic fitness regimen in only an hour a week. Further, a focused writer can create a novel in a year in only an hour a day. And gigantic strides can be made toward stress relief in only five minutes a day. THAT is the playing field: give yourself five minutes, and you can cut your stress in half. Give yourself an hour a week, and you can have health and fitness. An hour a day can jump-start a career.

1) Five Minutes a day. Five times a day, for just sixty seconds, stop and breathe slowly and deeply from your belly. Go to a local yoga or Tai Chi school and ask to learn a relaxation breathing technique. If you can’t find one, then slow down, get quiet, and feel your heartbeat for sixty seconds. Do this every three hours for sixty seconds, and you will halve your stress levels.

2) An hour a week. Three times a week, perform twenty minutes of the right body-weight or weight exercises. Hindu Squats and Hindu Pushups are wonderful whole-body exercises. Do a Google search for them, and you’ll find multiple sites on the Internet selling or giving away the information for free. For faster results, use “Kettlebell” style whole-body weight exercises. These exercise tools look like little cannon-balls with handles, and they are used in a variety of swinging and yoga-like moves that are unbelievably efficient for developing strength, endurance, flexibility, power and athleticism, all at the same time. You can even use an ordinary dumbbell in the beginning. Again, do a Google search, and you’ll find the information, often for free!

3) An Hour a day. This is what I call the “Golden Hour.” You need to accept the idea that one hour out of every day belongs to you. Not your job, not your husband or wife, or your kidsit belongs to you. During this time, if you plan it properly, you can exercise, practice your art, meditate, readwhatever. If you are a writer, I’d suggest that Monday, Wednesday, and Friday, you “flow”just create rough draft, with no attempt to edit it. Tuesday, Thursday, and Saturday you do your editing, polishing the work you did the previous day. If you learn to focus properly, there is no reason in the world you can’t learn to produce 1000 words of rough draft in an hour. That’s enough to produce a novel a year, in just an hour a day.

The “Golden Hour” is a goal, one that might take you a year or two to work toward. But if you will just start with five minutes a day, and a commitment to an hour a week…working TOWARD an hour a day, you have placed your feet on the road toward peace of mind, a healthy body, and a happy heart: a tiny investment for a gigantic reward.

NY Times Bestselling Writer Steven Barnes has published over three million words, and is the creator of Lifewriting, the first high-performance system for writers. Learn more at www.lifewriting.biz and www.lifewrite.com

How To Select a Great Topic For Your Book or Ebook Part 5 of 5

May 23rd, 2008

These are fiery hot topics that are sure to be on the rise. You
can pull any one of these to use for your first ebook. Then come
back and pull another topic for your next ebook.

Using the latest electronics. We are a society obsessed with
having the latest and greatest technology. Do an ebook on iPods,
email/camera cell phones, wireless Internet, digital TV, or any
combination of these items.

Home improvement. There’s so much of a craze in this area that
do-it-yourself (DIY) stores are on every corner of major cities.
If you haven’t been to a Home Depot or Lowe’s lately, then you
are one of the few. Sure, apartment dwellers and young students
aren’t in this market, but people with homes and money to afford
them are in this market. In fact, some cable TV services offer
entire channels dedicated to home improvement.

Especially of current interest are in-home automation systems.
DIY home improvers are eager to learn about and buy things that
will make their home lives more relaxing, high-tech, or fun.
Create a book to teach them how to make their lights come on for
them before they get home from their jobs, or how to press a
button to adjust window blinds, music, or temperature. Or how
Bill Gates’ house works. Or how to add automation to an existing
home, or how to build-in automation when a house is constructed.

Identity theft prevention. Especially because ebooks are
marketed on the Internet, this is a great topic. This is because
people who purchase over the Internet are concerned that their
credit card numbers will not be seen by others or misused in any
way. Even away from the computer though, consumers are on-edge
about identity theft. Today, people are shredding their
receipts, removing their personal information from the face of
their checks, and cautiously covering themselves when they type
in passwords at public terminals or ATMs. Microchips are being
installed on ID cards. People are worried. Tap into this by writing an ebook about it!

Safety. Along the same lines as worrying about identity theft,
people are worried about their safety from other things like
crime, chemical warfare attack, and natural disasters. Watch the
evening news tonight, and you will be able to list at least
twenty things that people are afraid of. When you talk about
safety, you are speaking their language. Titles along the lines
of be prepared for any natural disaster would go over well, as
would those like never be a crime victim again, how to defend
yourself in a parking lot, or prevent sudden infant death
syndrome (SIDS).

How-to manuals for any new product recently on the market. This
harks back to the Dummies series but takes it one step further.
Target your ebook to people who want to buy the most current
commercially available item. How to use the new model John Deere
tractor. You will be sure that no one else has a book like
yours, and you can say so in your sales pitch.

How to survive any phase of life. People face numerous demons
and battles as they live their lives. For many, when they’re in
need, they’ll be reaching out for help. Support groups, private
therapy, being with friends, starting over – these are all solid
topics for an ebook. You could also reach out specifically to
certain people needing emotional assistance. How to get through
the terrible two’s. How to cope with a cancer diagnosis. Living
with your own shortcomings. How to live with someone who is
dying. Surviving high school. Any of these will do.

Anything to do with pets. People are pampering their pets more
than ever before. Some pets are treated better than people. It’s
the people who spend small fortunes on their dogs (and other
animals) that will also be willing to pay good money for an
ebook that gives them ideas on how to treat their animals even
more royally than they already do.

Write books on how to pamper your parakeet, homemade meals for
picky dogs, how to potty train a
puppy, where the pet spas are, how to train your kids to be
cat-friendly, million dollar homes for mutts, which animals make
the best pets, or pet psychology.

Traveling mixed with the subjects above. Not only are people
traveling like crazy, but they want to customize their
itineraries and their methods of travel with their hobbies and
lifestyles. Try a few of these on for size: where to dine around
the globe and still stay on a low-carb diet plan. Hotels with
the best exercise facilities. How to travel exquisitely with
large dogs. Crime-proof your campsite. Be creative. There’s a
market here.

Using the Internet to meet people. As I said, the craze is upon
us. Everyone’s online, and sometimes folks spend more time
chatting with Internet buddies than they do talking face to face
with actual friends. I know I’ve been guilty of this one myself.
Anyway, along with the advent of the World Wide Web, came people
who need a little help figuring out how to get where they want
to get. They want to find like-minded people, find a date, find
love, find support.

There’s a huge ebook market for hooking people up with people
online. Here are just a few things that could be covered: speed
dating online, virtual music jams, taking online classes,
hooking up with people who share your hobby, and finding online
support groups. Any of these and more are of interest to people
who wish to get maximum benefit from their ability, thanks to
the Internet, to network with people in the farthest reaches of
the world. In fact one of the appeals with online communing is
that distance does not matter. Help these people in foreign
lands find each other with an ebook.

Topics of special interest to women. The facts don’t lie. Women
dominate the Internet, and they spend or influence spending of
80 cents for every dollar changing hands. What women want has
never been so important to business owners and authors.

Certain topics appeal particularly to the female set. These
include beauty, health, decorating, emotional support, and life
enrichment. Women do a few things, generally, that men don’t.
They play bunko, wear make-up, and talk for hours to their
girlfriends on the phone. They send more greeting cards, prepare
more casseroles, and vacuum more often than men. They eat more
salads and go shopping more often for clothes. They get more
pedicures and love to dance more than the average man. There are
two things to keep in mind with regards to women and ebooks. If
you want to attract a female market, you need to write about a
topic that women like to read about, and you want to make the
title friendly towards women.

Here’s a female-oriented subject and title: Where to find great
shopping bargains in Taos. And here’s a male subject: Where to
catch the most fish in Taos.

Here’s a female-friendly title (same as above): Where to find
great shopping bargains in Taos. And here’s a male-friendly
title on the same subject: Keep your money in your pocket in
Taos. See the difference? Know your market, and if you need to
choose between one or the other, you’re safe going with the
women’s title.

Sex. People don’t need to sneak out of bookstores with erotic
books in their hands anymore, and they know it. They are looking
on the Internet for sex materials, toys, and books. The Internet
is private, individuals can take their sweet time, and indeed
they can surf with or without a lover sharing their chair.
There’s been a recent ebook success entitled Orgasms for two.
There is room for more similar ebooks. On the subject of sex,
this is one case where a fiction book may also do the trick. You
could create erotic short stories or a how-to-have-great-sex
ebook. Either ebook would entice adults interested in this
category (and incidentally, most adults are indeed interested in
this category).

I hope this massive brainstorming session has been helpful to
you! If you still don’t have any ideas, go back and read every
article in this series. If you still can’t think of an idea
after that, maybe you shouldn’t be writing a book after all.
Thanks again for reading, and best wishes for your writing.

One Big Idea: The Keep-it-Simple One-hour Workshop Principle

May 18th, 2008

How many times have you gone to a workshop and staffered away, suffering from the burden of information overload? Yet the moment we become the presenter, many of us forget this experience and try to pack everything we know into one short hour.

Packing is the perfect analogy here. Think back to your last vacation. Did you actually wear everything you packed, or did you pack for every possible contingency, only to return home with most items unworn? There’s a lesson about simplicity there.

Don’t confuse your audience. Find one big idea, or overarching concept, for your one-hour workshop. Each concept you cover relates back to that one big topic, and as you move through the hour, you will want to be sure to make connections for the audience.

The one big idea is something that you want the audience to walk away with that will increase their knowledge, enrich their lives, and leave them wanting more. Some examples of big ideas include:

Every financially successful person follows three rules: spend less than you earn; pay yourself first; make your money work for you.

If you have a newsletter or a blog, you have everything you need to write your first e-book.

Planning the rest of your life begins with creating your personal vision.

Each of these ideas sets up the rest of the program. In curriculum design, we call the process of picking that one big idea defining the purpose of the program. This purpose statement is then used to generate objectives, or statements of what the participant will learn. For your one-hour workshop, the objectives are your concepts.

You can make the design process easier by using two of the basic questions for designing objectives to help you think about your concepts and how you will present them:

Who is the actor? This means, who is your audience? Who needs to be able to do or understand something by the end of the hour?

What is the behavior to be addressed? What is it that you want someone to be able to do differently or think about differently at the end of this hour?

Find the simplest answer, stick to it, and leave your audience clamouring for more!

Susan R. Meyer brings over 20 years of training and development experience to her coaching practice. Over 2,000 presenters have benefited from her programs. She can be found at http://www.lifeworkcoach.com where you can learn all about her one-hour workshop programs.